Sir Elton John and Tracey Emin line up to promote lingerie range

by Staff, Brand Republic 23-Aug-05, 16:00

LONDON - Elle Macpherson has collaborated with Sir Elton John, Sandra Bernhard and British artists Damien Hirst and Tracey Emin to create a new book promoting her underwear.

The 'Intimate Stories' book develops the Intimate Moments ad campaign, created by Australian ad agency the Glue Factory.

According to a report in The Times, the limited edition book will include images of the campaign with the celebrities providing their own interpretations of the photographs.

An earlier campaign for Elle Macpherson Intimates landed the supermodel in hot water after accusations that it promoted violence against women.

The ads, also created by independent creative company the Glue Society, showed the torso of a woman, who was holding a knife. Then in a later image, a woman appeared to be cleaning blood off a floor.

Macpherson said of the current campaign: "Every picture tells a story but it is up to the viewer to decide exactly what that story is. It's very intriguing, with lots of elements and layers of meaning."

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