Britney Spears' Fantasy perfume TV campaign to debut online

by Sam Matthews, Brand Republic 14-Sep-05, 12:15

LONDON - Britney Spears might be about to give birth, but the advertising campaign launching her new Elizabeth Arden fragrance Fantasy is to debut on AOL tomorrow, followed by MTV.

The ad, created by US agency Goodby, Silverstein & Partners and directed by Spears' 'Born to Make You Happy' director Billy Woodruff, will debut on AOL on Thursday September 15.

The ad coincides with the launch of Britney Spears' Fantasy at US stores including Macy's, Nordstrom and Sephora on the same day.

The spot will then air on MTV on September 16, during the music channel's 'Total Request Live' show from 5pm.

The print ad, which features photographs of the 'Toxic' singer by Ellen von Unwerth, will break in People and Entertainment Weekly in September.

It will be folllowed up in by women's glossies Allure in October and Cosmopolitan, Glamour, In Style and a host of teen magazines in November.

Media was bought by Manning Gottlieb OMD.

Britney Spears' first Elizabeth Arden fragrance Curious was previewed during coverage of 'The Brit Awards' on ITV1 earlier this year.

The ad for that perfume, which showed Spears' encounter with a male stranger in a hotel corridor, was given a "restricted" status by the BACC and could be shown only after 7.30pm.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.