Bono to launch Red in alliance with major brands
by Ben Carter Marketing 27-Sep-05, 08:30
LONDON - Rock star Bono is laying the groundwork for a scheme called Red that will recruit big-name brands to raise funds for famine-stricken people.
Plans are at an early stage, but the singer, who was instrumental in July's Live8 shows, has already contacted brand-owners to discuss their involvement. He wants to bring in...
To access this article and take part in all of the content and community features
of Brand Republic and its associated sites, you will need to register via the link below.
Join Brand Republic for Free
Existing Magazine Subscribers
If you've given us an email address and password in the past, it will work here.
Just log in using the box to the left for instant access to Brand Republic and the websites for Campaign, Marketing, Marketing Direct, Media Week, Promotions & Incentives and Revolution.
Register Free Now!
Brand Republic wants you! Sign up for free today and get:
- Full access to every article
- Exchange ideas with your peers
- Watch the latest breaking adverts online
- Full access to all of our magazine sites
Jobs
- Market Insight Manager
- £35-£38k + benefits
- Sponsorship Account Director
- c. £40,000 + benefits
- Account Manager
- £25k - £30k
- Assistant Category Manager
- c £28,000 + excellent benefits
