Celeb BB's Chantelle offered role in Travelodge ad campaign

by Jennifer Whitehead Brand Republic 11-Jan-06, 08:50

LONDON - Chantelle, the 'Celebrity Big Brother' contestant who was not a 'real' celebrity when the series began last week, is being sought by Travelodge to star in a £500,000 ad campaign.

Chantelle, who has worked as a Paris Hilton-lookalike, is set to land the role because her friend have call her Paris Travelodge -- not quite a Hilton, but a budget version of the real thing.

According to The Sun, Chantelle will be paid £100,000 for her role in the ad campaign. There are also plans for her local Travelodge, in Basildon, Essex, to be renamed Chantelle Basildon in her honour.

The news comes as Travelodge launches a £4m "The Hotel Revolution" ad campaign. It positions the hotel chain as a consumer champion because of its everyday room rate of £26 a night. The campaign has been created by Doner Cardwell & Hawkins.

Greg Dawson, a spokesman for Travelodge, told The Sun: "Travelodge rooms cost from a tenner a night. That's a down-to-earth price that Chantelle's image would communicate brilliantly."

She entered the house as the 11th contestant and was given the challenge of persuading the other celebrities that she had been a singer in a girlband Kandyfloss. Having succeeded, she was allowed to stay, and was one of only two contestants to receive no nominations this week proving herself adept at slipping into the world of celebrity.

In contrast, tabloid favourite Jodie Marsh was nominated by all but two of her fellow housemates, and is now favourite to be evicted.

She is up against publicity-hungry Respect MP George Galloway and Pete Burns, former frontman for Dead Or Alive.

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