New Antonio Banderas film is first to be promoted through 'mash up'
by Jennifer Whitehead Brand Republic 24-Mar-06, 15:00
LONDON - The new Antonio Banderas film 'Take the Lead' is being promoted through a new method, where the film is "re-mixed" by a VJ and shown online and in clubs.
US movie studio New Line Cinema, working with DMC to plan and execute the campaign, charged London-based VJ team Addictive TV with remixing the film's trailer. The result is...
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