Cadbury seeks to scrap Coronation Street tie-up
by Joanna Bowery Marketing 14-Nov-06, 08:30
LONDON - Cadbury is planning to end its 10-year sponsorship of ITV's Coronation Street as it moves away from over-arching brand campaigns.
The confectionery company wants to terminate its £10m-a-year sponsor-ship just 10 months into a two-year contract. However, it will be able to do so only if ITV can secure a...
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