Beckham: Gillette looks elsewhere

Beckham: Gillette looks elsewhere

Henry, Woods and Federer to become global faces of Gillette

by Ed Kemp Marketing 23-Jan-07, 04:00

LONDON - Sporting superstars Thierry Henry, Tiger Woods and Roger Federer will be unveiled as the new global brand ambassadors for Gillette next week, taking over the role from David Beckham.

The three sportsmen will become global faces of the brand and have been signed on two-year deals. Beckham's three-year £40m deal with the FMCG giant expires in June. According to...

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