Mars to launch chocolate Planet balls
by Joanna Bowery Marketing 02-Feb-07, 15:50
LONDON - Mars is investing £4.2m in a major new product launch this year. It is the first new product launch from Mars since 2004 when the company lauched Mars Delight.
Mars Planets, which will be available from March at 41 pence per pack, includes three varieties of chocolate covered balls: chewy caramel, soft nougat and surprisingly crispy. The launch will...
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