Masterfoods to stop advertising confectionery to under-12s
by Darren Davidson Brand Republic 05-Feb-07, 09:00
LONDON - Masterfoods is to stop marketing confectionery to children under 12 globally, putting pressure on rival food companies to follow its example.
The move by the makers of Mars and Snickers chocolate bars marks the first time a major food company has set such a low global age limit for the advertising...
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