TRG offers Ticketmaster regular concert-goer data

by Ben Bold Brand Republic 11-Oct-05, 07:30

LONDON - The UK's largest entertainment ticketing agency Ticketmaster has updated its commercial database and made the the information available for rental to third-party brands.

Data management specialist TRG Strata has collated 94,801 postal and 67,632 email records for Ticketmaster.

Consumers on the database are aged between 18 and 35 years old, have "good levels" of disposable income and regularly make online or telephone credit card transactions.

Approximately 55% of Ticketmaster customers live in London and the South East. The remainder are spread evenly across the UK.

Declan Boyle, TRG Strata's business development manager, said: "All commercially available names are sourced via inbound telesales calls or via the internet, with 85% of all purchases booked through debit or credit cards."

"The Ticketmaster list boasts a diverse range of highly responsible individuals who have opted-in to receive direct offers. The list is therefore a fantastic tool for companies offering products and services in the personal banking, charity, mail order fashion and travel and leisure sectors."

Lists are availble for rental from a base rate of £110/1,000. Charities qualify for a £5/1,000 discount.

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