EuroDirect launches property and income prediction tool

by Sam Matthews, Brand Republic 06-Dec-05, 07:30

LONDON – EuroDirect is launching a UK house price and council tax band prediction tool to offer greater insight to direct marketers after processing government revaluations of homes in Wales.

The tool will provide an indicator of wealth and disposable income for every UK household and will be contained in an updated version of EuroDirect's property evaluation tool Cameo Property+.

The information can be used in a wide range of marketing applications including database enhancement, profiling and modelling to increase customer understanding.

In addition, the Council Tax Band Data and property valuations are added to the latest Electoral Roll and Data Exchange pools as valuable selection criteria.

John Dobson, managing director of EuroDirect, said: "This is yet another clear demonstration of EuroDirect's ability to create and be the first to market with new and innovative data products."

The government carried out the revaluation of homes in Wales in early 2005 as part of their council tax evaluation.

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