Broadsystem partners with TXT4 for mobile response services

by Daniel Farey-Jones Brand Republic 10-Jan-06, 07:00

LONDON - TXT4 and Broadsystem have established a partnership that will allow Broadsystem's clients to use TXT4's range of mobile response services.

Response advertisers will be able to add a text call to action to advertising, allowing consumers to request postal information, nearest store details, or a call-back from a customer service agent by sending an SMS.

Consumer details gathered through this channel can still be stored alongside those gathered in other channels in one central marketing database, giving Broadsystem and its clients a single view of the data.

Caroline Worboys, CEO of Broadsystem, said: "This relationship with TXT4 now adds another valuable capability to our clients as part of their total communication strategy with their customers and prospects alike."

The alliance is TXT4's first with a direct marketing service agency, according to its chairman Tim Carrigan.

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