MarketDeveloper to launch new version of web-based CRM system

by Staff Brand Republic 02-Feb-06, 07:30

LONDON - MarketDeveloper is launching its latest web-based customer management system, MarketDeveloper v4.2, at this year's Technology for Marketing Show.

The v4.2 will be able to automatically score all new leads from whatever media channels via pre-set criteria and improve the system's ability to manage indirect sales channels.

Visitors to MarketDevelop's stand at the show will be given live demonstrations on the hosted database.

Simon Davis, marketing director of MarketDeveloper, said: "Managing customers and prospects has never been easy, but in an increasingly multi-channel environment, and one where speed of response is of the essence, hosted web-based systems like MarketDeveloper offer a real competitive edge."

The company revealed that any firm placing an order at the event, or making an order as a result of an enquiry made at the show, will be eligible to a free data cleaning and suppression offer valued at up to £2,000.

Hampton-based MarketDeveloper launched in 2004 and has a turnover of £1m, with clients including SC Johnson, Reed Business Information and Central Trains.

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