Alliance Data Systems swoops on Abacus
LONDON - Epsilon, the marketing services division of US company Alliance Data Systems, is to acquire Abacus from DoubleClick for around $435m.
ADS expects the deal, which is subject to regulatory approval, to go through in the first quarter of this year. It plans to integrate Abacus' approximately 525 employees into Epsilon and retain the Abacus name for its services under the Epsilon brand.
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Abacus operates the UK's largest mail order data co-operative, the Abacus B2C Alliance, comprising around 650 participants and a database of 18.5m households.
It operates a similar business in the US, as well as a business-to-business equivalent in the UK.
The acquisition will give Epsilon a significant presence in the UK and European markets.
Mike Parks, chairman and chief executive officer of Alliance Data, said: "Today's announcement is representative of our ongoing commitment to offer a comprehensive suite of services that greatly enhance our clients' marketing efforts and their ability to improve their bottom line. It also provides prime cross-selling opportunities across Alliance Data's businesses."
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Alliance: snaps up Abacus
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