Lynx Click ads to star Ben Affleck
Unilever will add a new variant to its Lynx male grooming range next month with the launch of Lynx Click.
An orange and cranberry-scented range with a hint of ginger, Lynx Click
will comprise a body spray, anti-perspirant and shower gel. It will be
sold in major multiples.
The launch will be backed by a major campaign, created by Bartle Bogle
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Hegarty, that is expected to feature Hollywood star Ben Affleck.
The creative is said to be similar to a campaign that ran in Argentina,
which starred Affleck walking down a street with a handheld counter,
clicking as he walked past beautiful women.
Unilever invested £11m in Lynx last year.
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