Sci Fi Channel in brand evaluation to broaden audience
LONDON - Sci Fi Channel is repositioning its brand in an attempt to broaden its audience beyond science fiction fanatics.
It has hired strategic brand consultancy Branded to undertake a three-month evaluation project as it seeks to bolster its viewing figures.
The channel, which airs paranormal, fantasy and science-fiction films and programming, has an audience of about 3m a week.
ADVERTISEMENT
The agency appointment follows the recruitment of Nick Betts, former UKTV commercial director, as managing director last year.
Sci Fi Channel is owned by NBC Universal Global Networks, the international television division of media giant, NBC Universal.
The channel is screening 80s science-fiction classic 'V and Steven Spielberg's Emmy award-winning alien abduction series 'Taken', as well as famous movies including 'ET' as part of its 2006 schedule.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
Sci Fi: Branded to help broaden audience
Jobs
- Website Manager
- £35,229
- Consumer Marketing Manager
- Up to £33,000 plus benefits
- Digital Media Sales Executive - Innovative Online Solution
- £20000-£24000
- New Business Executive
- £26000 - £29000
Comments