River Island launches all-Flash shopping website

by Staff, Brand Republic 01-Mar-06, 08:10

LONDON - High street fashion retailer River Island has launched an all-Flash e-commerce website, created by Bumblebee Design, with all functions on one page for easy online shopping.

Bumblebee Design's use of Flash software on the site means that size, price, colours and ordering can be viewed at the same time throughout the shopping process, so that customers do not have to view different pages when moving between items.

The site also has new features such as Get the Latest Look in the women's section, which aims to reflect the way women shop and look at new lines in-store.

Guy Lister, marketing director at River Island, said: "We wanted to provide an online experience that represents the way people like to shop when they visit our stores. Bumblebee has created a website that is easy to use for our customers. It means that they can see how the clothes can be put together, as well as viewing them individually, which is a very enjoyable way to shop online."

Barrie O'Neil, managing director of Bumblebee, said: "Our design for the River Island website demonstrates the full potential of Flash technology. When used well, Flash is a fantastic platform for developing clean, efficient and intuitive websites.

"It allows you to create a really simple, easy-to-use site, and there's no jumping around from page to page, which seems to hinder so many e-commerce sites. This website raises the bar for fashion retailers."

Bumblebee has worked with fashion retailers including Debenhams and Freeman's mail order.

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