Penderyn adds to spirits range with vodka and gin

by Staff, Marketing 25-Oct-06, 08:10

LONDON - Penderyn Distillery is extending its presence in the premium spirits market by adding a vodka and gin to its existing whisky product.

Designed by Enterprise IG, Brecon Special Reserve Gin is packaged in a clear glass bottle, while Brecon Five Vodka is intended to look like a block of ice.

The launch is being supported by a promotional campaign taking in advertising, direct work and sponsorship.

The Welsh distiller, which has listings in retailers including Sainsbury's, Booths, Threshers and Berry Bros & Rudd, has also redesigned its cream liqueur brand Merlyn.

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