Caulder Moore to create brand identity for Castle Leslie

by Sarah Woods, Brand Republic 22-Nov-06, 08:10

LONDON - Castle Leslie in Ireland has appointed design agency Caulder Moore to develop a new brand identity as part of a major investment programme.

Castle Leslie in County Monaghan is set to undergo refurbishment, with the creation of a 30-bedroom hotel in the former hunting lodge, with new restaurants, bars and a spa. The 30-year-old, all-year equestrian centre has also been redeveloped.

As part of the programme, Caulder Moore has been briefed to develop the core brand identity as well as the naming and identities for the new businesses.

Ian Caulder, creative director at Caulder Moore, said: "Many of the values that Castle Leslie represents are now finding great resonance with the modern, sophisticated discerning consumer who is looking for authenticity, individuality and provenance.

"By capturing the emotive magic ingredient that makes Castle Leslie so unique we will create a blueprint for the brand for all existing and future ventures which will intrigue and compel customers to want to be part of this special world."

The 1,000-acre castle estate, a 90-minute drive from Dublin, has been in the Leslie family since 1665.

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