Make Votes Count uses viral marketing to promote electoral reform

by Emma Rigby Revolution UK 27-Apr-05

LONDON - Electoral reform coalition Make Votes Count is highlighting the shortcomings of the UK's voting system through an online campaign.

The body, which is pushing for a more representative voting system, is working with agency Digital Media Communications to seed online viral executions promoting electoral reform on political blogs and specialist websites.

The campaign brings Make Votes Count together with some of the leading viral community exponents, including the team behind the "subservient president spoof", who have created Subservient Blair, and Rubberductions with their political satire site Spinon.

Justin Kirby, managing director of DMC, said: "The electoral reform issues and the idea of 'making noise' at this key time prior to the election have already captured the imagination of the online community. DoYouCount is the latest execution by another team of supporters committed to promoting the pro-reform message."

Make Votes Count says that fewer than 150,000 votes made a difference to the outcome of the last UK general election, which is why it is pushing for a more representative voting system.

Nina Temple, director of Make Votes Count, said: "The present winner-takes-all voting system frequently gives governments exaggerated majorities and leaves a tiny minority of voters in marginal seats to decide elections."

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