Greater London Authority launches SMS service to promote events
LONDON - The Greater London Authority has launched a new SMS service to promote events such as the Mayor's State of London conference.
The initiative kicked off by encouraging the public to text a short code for tickets and a map to the annual conference, where Londoners can mingle with the capital's decision makers.
The event is the first to be promoted though the GLA's new Ticket Request by SMS service. Future efforts will support GLA ad campaigns and include the launch of a "find my nearest" service based on users' postcodes.
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Mayor Ken Livingstone commented: "This is an exciting new venture for the London government. We now have an opportunity to use the mobile medium to make it even easier for Londoners to attend our events."
He added: "It is important that we engage with the people of London regarding all our initiatives, events and developments for the capital and anything that improves accessibility is a positive thing. That is why we have chosen to launch this initiative around a simple request for tickets to my Sate of London debate."
The services are supplied by mobile marketing company, Incentivated.
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