Calvin Klein plots Euphoria fragrance launch

by Staff, Marketing 06-Jul-05

LONDON - Calvin Klein is gearing up to introduce a fragrance masterbrand called Euphoria. It follows CK One, Eternity and Obsession as a key brand in the Unilever Cosmetics International portfolio.

The company's first new product for three years, Euphoria is set to debut in the US, before arriving in the UK in late September.

A major ad campaign, expected to integrate TV and press, is being developed by US agency CRK.

Euphoria will be sold as a stand-alone eau de parfum spray and as part of a Sensual Skin collection. The latter will be sold in existing CK retailers, priced £21 to £59.

The CK brand was included in the sale of Unilever Cosmetics International to beauty giant Coty, which is currently going through.

The business includes the perfume licences for Calvin Klein, Chloe and Lagerfeld.

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