Sony Ericsson teams up with Tiscali to promote new camera phone

by Emma Rigby, Revolution UK 25-Jul-05

LONDON - Sony Ericsson has created an online photo gallery campaign with Tiscali UK to promote its latest camera phone.

The competition pushes the K750i megapixel handset invites readers to send in their best digital snaps. The competition is promoted throughout Tiscali.co.uk and in the Tiscali newsletter and email alerts.

Visitors to the website can browse and rate the photos over the three-week campaign and the four best entries receive tickets to this year's sold-out V Festival.

Alex Hole, commercial director at Tiscali UK, said: "We designed and built a stylish photo gallery mechanic that, combined with the V Festival prize and Tiscali's audience reach, makes this campaign perfect for the K750i's target audience."

The competition was created in house by Tiscali's creative team with planning by MEC Digital.

In June, Sony Ericsson backed the launch of its K750i camera phone with a global ad campaign.

TV ads, created by Bartle Bogle Hegarty, show a young couple walking by a lakeshore. As the girl takes photos with the phone, a salmon leaping into mid-air is captured by a grizzly bear, which eats it. Then an eagle swoops to fly off with the bear in its grip. The couple capture all the action on the handset.

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