London specialist bookshop launches online

by Joe Lepper, Brand Republic 10-Nov-05

LONDON - The first online bookstore dedicated to novels and non-fiction relating to London has launched into one of the digital sector's most competitive markets.

In an attempt to take on the likes of market leaders including Amazon, The London Bookshop has taken the decision to specialise in one area.

The website includes sections on fiction, crime, essays and journalism, history, biography and children's books -- all relating to London. There are also articles about new titles written by their authors and recommendations.

Key investors in the project include Oldcastle Books, which already runs crime specialist publishers No Exit Press, and online and London-based gambling specialist bookshop High Stakes.

John Newton, manager of the bookshop, said: "The London Bookshop celebrates the city's culture and vibrancy with a website dedicated to the very best London-related books."

As part of its launch, the site is offering a pre-Christmas 10% discount offer, and the chance to win one of 10 copies of 'London Writing' by Merlin Coverley to users signing up to the London Bookshop newsletter before November 13.

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