Simple raises profile with microsites and sampling campaign

by Emma Rigby, Revolution UK 22-Feb-06

LONDON - Simple, the Accantia-owned skincare brand, is to invigorate its online presence with the launch of a portfolio of websites.

Simple has relaunched its main homepage, www.simple.co.uk, and is preparing to roll out a number of microsites for its different product ranges throughout the year. The microsites will support sampling, PR initiatives and other Simple promotions.

The brand will drive consumers to the sites through online marketing, and has plans to develop email campaigns in 2006.

Freestyle New Media developed the new online marketing strategy.

Rachel Price, senior brand manager at Simple, said: "Our focus on digital marketing is becoming much stronger as we recognise just what the online medium can do for the brand. Making sure that the look and feel of the Simple brand was reflected on the web as much as it was across traditional media has been the key marketing communication objective."

PHD is Simple's media agency and Kaizo manages PR.

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