Honda UK sponsors new blog network
LONDON - Honda UK has sponsored a new blog network that lets consumers give their opinion on well-known brands.
The motor company is the first brand to associate itself with the network, 2TalkAbout.com, which lets audiences publish their views as well as respond to others in the community.
The Honda-sponsored blog, called 2TalkAbout Honda is aimed at anyone with an interest in Honda cars, especially the newly launched Honda Civic.
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The 2Talkabout network launched as the new model was unveiled at the Geneva Motorshow.
Although the online community will be completely independent from Honda, Honda engineers and associates will regularly log-on to contribute to and respond to feedback. This aims to give users direct access to the brand.
John Goodbody, website manager at Honda, said: "We're sponsoring this site to support online communities and to learn more about our customers. It's a gutsy move for Honda, and -- outside of their official websites -- no other car manufacturer has yet been brave enough to recognise the very honest opinions expressed online."
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