Radio 1 creates genre 'pick and mix' web service

by Ed Kemp, Marketing 15-Mar-06

LONDON - BBC Radio 1 is tapping into the online music culture that has led to the success of bands such as Arctic Monkeys with the launch of an interactive service allowing listeners to access the latest edition of their favourite shows.

The online service, which is called Musicubes, will be accessible at www.bbc.co.uk/radio1/musicubes. Users will be able to create a Musicube by entering the genre of music they prefer, such as hip hop, chart or indie.

The service will then offer online access to the latest editions of Radio 1 shows that feature the specified sort of content. They can also be shared with others via sites such as Myspace.com. The website, which was developed by Agency Republic, goes live tomorrow (Thursday).

The agency has also created a bespoke tab for MSN Messenger that allows users to listen to live Radio 1 broadcasts or select shows by genre from the past week while they are using the online messaging service.

Radio 1 is supporting thhe launch of Musicube with anonline banner campaign, also by Agency Republic, which will run on community web pages.

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