RHM Foods hires Code for online advertising task

by Staff, Marketing 12-Apr-06, 08:00

LONDON - RHM Foods, which owns brands such as Bisto, Lyons, Paxo and Mr Kipling, is increasing its focus on online advertising and has appointed Code as its first retained digital agency.

The food company, which has previously worked with digital shops on a project basis, hired Code after deciding to reduce the number of agencies with which it works.

The Manchester agency will be responsible for web design, digital strategy and advertising across the RHM portfolio.

Code has previously handled digital communications for RHM's Sharwood's brand, and has recently created websites for its ready-to-use filter coffee brand Rombouts and Hovis Granary.

The Rombouts website, www.rombouts.co.uk, aims to engage customers for 'five minutes of perfection' and includes sudoku, classical music and yoga exercises.

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