Ethical insurer to promote website

by Staff Marketing 07-Jun-06, 07:00

LONDON - Mutual-insurance company UIA is mounting a digital advertising campaign later this summer to back the launch of a website that will promote its ethical products.

Created by Draft London, the campaign and website aim to unify UIA's branding under the strapline 'Insurance with principles'.

UIA traditionally sells its socially responsible insurance products to members of not-for-profit organisations and trade unions, including the Ramblers' Association, Amicus and Unison, through direct mail and a presence at their meetings.

UIA head of marketing Damian Reilly said: 'Our aim is to create a strong, customer-centric web presence where visitors can research and buy our products in one place, quickly and easily.'

UIA appointed Draft to its £3m creative account last June, following a four-way pitch run by Agency Insight.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.