Cadbury-Schweppes boosts graduate recruitment with blogs

by Danielle Long, Revolution UK 26-Sep-06, 08:00

LONDON - Cadbury-Schweppes has launched its 2007 graduate recruitment website, which features blogs and MP3 downloads to give graduates an insight into the company.

The confectionery company has launched the scheme with an MP3 download and series of graduate blogs to allow potential graduates to get all the relevant information about the graduate scheme online.

According to Cadbury-Schweppes, graduates today have "a higher expectation" of being able to use the internet as the primary source of information and for communication.

The website was designed with this in mind and features MP3 downloads, with former graduates sharing their experiences from the graduate recruitment scheme. Topics include; day-to-day roles and responsibilities; training and mentoring; top tips for the graduate assessment days; and insights into the inner workings of the company.

The site also features a series of day-in-the-life blogs, by Cadbury Schweppes graduates. The blog attracted over 60,000 visits when it first launched in 2005 and contributed to nearly 4,000 applications, a 50% increase on 2004.

Cadbury Schweppes is looking to recruit 15 graduates to its 2007 and is taking applications online. Its brands include 7-Up, Bassett's Liquorice, Cadbury Dairy Milk and Canada Dry.

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