Loo to head up new digital unit at BBH

Media Asia 05-Oct-06, 08:01

BBH Asia-Pacific has turned to former OgilvyOne designer Shawn Loo to drive its new digital unit as interactive media director.

This is the first time the creative shop has identified a formal unit dedicated to interactive work. At its UK head- quarters, BBH works in alliance with interactive agency Dare.

"The hiring of Shawn and subsequent ramping up of our interactive capability reflects the fact that we are taking the interactive channel very seriously," said John Hadfield, MD of BBH Asia-Pacific. "We expect our interactive output to grow dramatically over the coming months."

The initiative marks the second organisational rejig within the agency this year. In July, the agency introduced an engagement planning unit, which put the offer at the front of BBH's campaign development process.