VNU in deal with Roo to launch four online TV portals

by Staff, Brand Republic 08-Feb-07, 14:10

LONDON - VNU Business Publications is to launch four branded TV portals with internet video specialist Roo.

VNU, which publishes around 20 titles, is to launch video portals for its VNUnet, Computeractive, Accountancy Age and Computing.

The portals will feature ad supported video streaming offering VNU an additional advertising channel. Advertisers will also be able to purchase banners across the channels.

VNU is hoping that the addition of video will reinforce its market position leader and boost visitor numbers, which currently total around 4m users a month.

VNU will be offering original video content created by its editorial teams and content from media suppliers, specifically business, science and technology news.

Roo video players will be user-customisable and accessible on the homepages of each website.

John Barnes, deputy managing director of VNU, said: "From early in the planning for the launch of VNU's internet TV service we were looking for a partnership that could increase page views, keep visitors on the site longer and generate strong new revenue streams through creative, targeted advertising opportunities.

"Roo's ad-supported video solution, premium content and total video management package promises just that."

Robert Petty, CEO of Roo, said: "Roo's ability to provide VNU’s four-million online users with original content from an array of top-tier news and entertainment channels will make the online experience far more compelling and dynamic for site visitors."

Formed in 2001, Roo recently sold a 5% stake to News Corporation. As well as deals with VNU it has recently worked with The Times Online, the Sun, FT Online and the MGN Digital.