Tesco set for life insurance drive through Harvest Digital
LONDON - Tesco Personal Finance is running a cross-media prize draw promotion to encourage consumers to apply for up-to-date quotes for its life insurance policies.
Under the promotion, devised by Harvest Digital, consumers who apply for a quote will be offered the chance to enter the draw to win an all-expenses-paid family holiday to Florida.
Tesco has launched a dedicated microsite, which will be advertised through an online campaign across financial and general websites, such as dailymail.co.uk and AOL, and in-store via leaflets at the checkouts.
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The leaflets, which will carry the address of the microsite, are intended to encourage consumers to log on.
Tesco Personal Finance, which currently has more than 4.2m customer accounts, is a joint-venture between Tesco and The Royal Bank of Scotland Group.
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Tesco: life insurance push
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