Exclusive Resorts targets high-value audience online

by Daniel Farey-Jones, Brand Republic 24-May-05, 07:00

LONDON – Luxury holiday residence club Exclusive Resorts is recruiting UK members with an online campaign created and bought by WWAV Rapp Collins, aimed at driving high-value business executives to its website.

WWAV created banners, which its media division placed on websites including Conde Nast Traveller, Telegraph.co.uk, Forbes.com, Economist.com, WSJ.com and FT.com.

The banner ads picture stunning holiday destinations, with the strapline "The more you see, the more you want".

James Quint, online group head at WWAV Rapp Collins Media, said: "This was a challenging brief to target a very niche audience profile. As the client wanted immediate exposure to the European market, online banner formats with high end publishers were the perfect route to market."

Amber Raleigh, Exclusive Resorts vice-president of marketing, said: "This campaign is designed to drive more visitors to our site so that they can learn more about the benefits and the lifestyle experience that Exclusive Resorts offers."

Exclusive Resorts is a club, whose members can stay in more than 180 luxury holiday residences across 32 of the world's most beautiful resorts for a one-time membership fee plus annual dues.

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