Harrods appoints Conde Nast to publish Truly British magazine

by Julia Pearlman, Brand Republic 28-Jun-05, 07:00

LONDON - Harrods has appointed Conde Nast Contract Publishing to publish its Truly British magazine, which will be mailed to all Harrods account holders and tie in with the launch of its Truly British in-store promotion in September.

The new publication, the first of its kind for the Knightsbridge store, will also be made available instore and distributed with copies of the Evening Standard's ES magazine the Friday prior to the promotion launching.

Harrods' Truly British promotion will run from September 5 to October 15.

The magazine, edited by Nicola Davidson, will feature the best products in the store such as the 300 British products in the Harrods food stall, the sports stall, beauty sections, fashion and much more.

The magazine will be followed later in the year by the more familiar Harrods Christmas catalogue, also produced by Conde Nast.

Harrods also recently launched By Appointment, a new shopping advice concept for consumers, including the latest in personal shopping led by Sukeena Rao and a team of personal shoppers.

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