Novartis shakes up agency roster

Marketing 06-Jul-05, 14:52

Novartis, the manufacturer of brands including Nicotinell and Voltarol, has refreshed its advertising roster with the appointment of Grey London and Saatchi & Saatchi to handle its OTC medicine business.

The account was previously split globally between local agencies; Euro RSCG handled the business in the UK.

The appointments follow Novartis' decision to scrap local agencies; instead, products available internationally will be marketed by global agencies.

Saatchi & Saatchi has won the global brief for painkiller Voltarol, Nicotinell will remain with Euro RSCG and Grey will handle athlete's foot product Lamisil.