Novartis shakes up agency roster
Novartis, the manufacturer of brands including Nicotinell and Voltarol, has refreshed its advertising roster with the appointment of Grey London and Saatchi & Saatchi to handle its OTC medicine business.
The account was previously split globally between local agencies; Euro RSCG handled the business in the UK.
The appointments follow Novartis' decision to scrap local agencies; instead, products available internationally will be marketed by global agencies.
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Saatchi & Saatchi has won the global brief for painkiller Voltarol, Nicotinell will remain with Euro RSCG and Grey will handle athlete's foot product Lamisil.
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