Chrysalis appoints Data Intelligence to build new CRM platform

by Sarah Woods, Brand Republic 14-Mar-06, 07:30

LONDON – The insight division of Chrysalis Radio has appointed Data Intelligence, the insight arm of Response One, to design and build a CRM platform.

The insight division, which is tasked with developing audiences and revenue through listener understanding, signed up Response One to build the platform with a single listener view database in mind, after a three-way pitch.

Abi Taylor, head of engagement at Chrysalis Radio, said: "The data intelligence team demonstrated a very flexible and comprehensive approach to our business needs.

"The insights from the database will help us to gain a deep understanding of our core audiences and develop the content and value-added services that they want."

Chrysalis Radio owns Heart, Galaxy, LBC and The Arrow.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.