Sunday to produce Microsoft Partners magazine

by Daniel Farey-Jones, Brand Republic 06-Jul-06, 07:00

LONDON - Microsoft has appointed customer publisher Sunday to produce a new magazine for its 35,000 UK resellers after a three-way pitch.

The first issue of the quarterly magazine, Partners, goes out this week. It is designed to showcase the strategic and business opportunities partnership with Microsoft provides.

Nicola Meek, Microsoft's Partner Programme manager, said “We know that a magazine will deliver a relevant, emotionally connected dialogue with our partners. It will give them the depth and breadth of information they demand from us. We chose Sunday because of their experience, their strategic input and their creative flair."

Sunday has partnered with copywriting specialist Articulate Marketing on the project. Articulate’s writer-in-chief Matthew Stibbe is the magazine’s contributing editor. Stibbe is a former editor-at-large of Real Business, a magazine aimed at growing companies and launched in 1997.

The first issue of Partners features a cover illustration by cutting-edge artist Andy Potts.

Sunday’s other clients include Toyota, British Gas and Miller Homes.

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