Unicef UK to launch donor gift mailing drive
LONDON - Children's charity Unicef UK is to launch a range of gifts to encourage regular donors, in a campaign created by WWAV Rapp Collins.
The charity, which campaigns to end child poverty and disease in the developing world, will contact 120,000 potential donors through a direct mail campaign.
The mailings will include eight gift tags containing details of Unicef products, including weighing scales for babies, mosquito nets, baby blankets and therapeutic food.
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Recipients are asked to return one gift tag with a direct debit mandate to make a monthly donation.
Debbie Stokes, direct marketing officer at Unicef UK, said: "[The] initiative will enable donors to support Unicef in a very interactive manner.
"Through the gift tags, donors will be able to choose exactly how their direct debit is spent, enabling them to really see how their donation is making a difference to children's lives."
Last week, the charity sent out free copies of a short story by writer Andrew O'Hagan to encourage readers to make a £2 donation to its Unite for Children, Unite Against Aids appeal. The campaign was also created by WWAV.
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Unicef: inspired gifts campaign
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