London Zoo hires Whitewater to boost donations

by Joe Lepper, Brand Republic 27-Oct-06, 07:00

LONDON - London Zoo has hired Whitewater without a pitch to handle direct marketing activity for its fundraising campaigns and specifically boost the number of legacies and donations from individual supporters.

The Zoological Society of London, which runs London Zoo and Whipsnade Wild Animal Park, in Bedfordshire, has briefed the agency to develop legacy marketing strategies and launch its first supporter appeal, to raise £500,000 for a new gorilla exhibition.

Teague Flannery, ZSL development executive, said: "We know that there is a high potential for ZSL to increase income from individual donors and legators and we look forward to raising awareness of the charity's need for voluntary income."

It is hoped the gorilla exhibition will be open by Easter next year.

Pic: Michael Pead

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