NEWS

Dove: alteration claims by the New Yorker

Dove and Dangin dispute 'real beauty' ad retouching claim

by Nikki Sandison, Brand Republic, 09-May-08, 11:20

LONDON - Dove has denied that an ad in its 'Campaign for real beauty' was significantly retouched to make the women look better and is being backed by Pascal Dangin, the man who The New Yorker claimed made the alterations.

Nike launches 'world's biggest running event'

by Ed Kemp, Marketing, 09-May-08, 11:00

LONDON - Nike is launching what it bills 'the world's biggest one day running event', the Nike+ Human Race.

Mainardo de Nardis parts company with Aegis Media

by Nikki Sandison, Brand Republic, 09-May-08, 09:20

LONDON - Mainardo de Nardis is leaving his position as global CEO of Aegis Media immediately without a job to go to, after two years in the role.

Unilever considers sale of Bertolli olive oil business

by Darren Davidson, Brand Republic, 09-May-08, 09:15

LONDON - Unilever is preparing to sell its Bertolli olive oil business after posting a 34% increase in pre-tax profits following the success of similar disposals.

Tourism Australia drops M&C Saatchi

by Staff, Brand Republic, 08-May-08, 14:50

LONDON - Tourism Australia has decided to end its relationship with M&C Saatchi, selecting DDB Worldwide and Saatchi & Saatchi to fight it out for its global creative account.

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Widgets will replace email as a marketing tool in 5 years

by Lazar Dzamic, Brand Republic

Here's a bold prediction: I think that widgest are going to be for online marketing what SMS was for mobile - a distruptive technology that will change the way we do things, quite unexpectedly.