Virgin Mobile to extend beer and kebabs promotion across UK music venues

A PIN number is delivered to the recipient's mobile phone that can be typed into one of ActiveMedia's point of sale terminals at gig venues, in exchange for a free token for the promotion.  

Rosie Newey, sponsorship and events manager at Virgin Mobile, said: "Our free beer and kebab campaign is a great way to reward customers while simultaneously reinforcing the association between Virgin Mobile, live music and good times with your mates."

Virgin Mobile say the popularity of last year's promotion achieved a 70% redemption rate, prompting it to extend the promotion to more music venues throughout the summer.

Ramesh Kumar, business development director at ActiveMedia Technology, said: "Virgin Mobile understands the youth market. It understands that well-targeted promotions increase brand loyalty and are a great way to start an ongoing and very personal dialogue with customers.

"We are already seeing a sharp increase in demand for our software and predict the market will grow exponentially over the next 18 months."

The beer and kebabs promotion will also be available at the V Festival, which takes place over the August bank holiday weekend in Hylands Park, Chelmsford, and Weston Park, Staffordshire.

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