BBC World hires BBDO New York for 24-hour news channel launch in US
by Staff Brand Republic 20-Apr-06, 11:00
NEW YORK – BBC World has appointed BBDO to handle advertising for the launch of its 24-hour news channel in the US.
The appointment comes just a week after BBC World and its partner Discovery Communications signed their first distribution deal in the US with Cablevision Systems to air BBC World News. ...
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