Honda launches bespoke channel on Homechoice

by Mark Banham, Brand Republic 24-May-06, 11:00

LONDON - Car marque Honda is set to launch a new video-on-demand television channel broadcasting across the Homechoice digital platform.

The channel is set to go live on June 6, with Homechoice viewers watching the channel able to interact directly with Honda's flagship dealership in Chiswick.

Ian Armstrong, manager of customer communication at Honda, said: "Part of the channel's aim is to give viewers the opportunity to engage with Honda on a one-to-one basis.

"The viewer can now talk directly with our dealership where the call centre is ready to answer any questions, as well as provide additional broadcast footage during the conversation via the television."

The channel will feature the making of the Honda TV ads and will also broadcast archived content such as the Formula Four-Stroke Powerboat series.

The new channel has been developed by content provider Zype, which has worked closely with Honda and Homechoice over the direction of the consumer-facing channel.

Andrew Howells, managing partner at Zype, said: "Homechoice is an ideal platform partner to launch such a channel.

"Reaching a potential target audience of 45,000 homes is a great panel for Honda to test on, providing useful insight and research before rolling out to other platforms later."

Video Networks, the company behind the Homechoice service, has been providing interactive TV services over digital networks since 1996.

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