IPC hands digital sales task to Ad 2-One

by Daniel Farey-Jones, Brand Republic 04-Jul-06, 11:00

LONDON - IPC Media has given the seven-figure contract to sell online ads for most of its line-up of magazine brands, including TV Times and Ideal Home, to Ad 2-One following a competitive pitch.

Ad 2-One has already worked for two years for the magazine publisher's Ignite division, which houses websites such as NME, Loaded and Nuts.

IPC has now expanded that business by adding in its three other divisions, SouthBank (fashion and homes), Connect (women's weeklies) and TX (TV listings).

The new contract covers additional services provided by Ad 2-One such as training, ad serving and consultancy on the transition of major IPC brands to the internet.

The review was led by Tim Brooks, managing director of IPC Ignite. Brooks said: "Ad 2-One have done a fine job for us on the Ignite portfolio and their growth in recent years means that our development programme can benefit from their undoubted online skills and experience."

Ad 2-One also represents other media-owner websites such as UKTVStyle, Disney and Eurosport.

IPC SouthBank recently hired Ad 2-One's head of business development, Kristy Houtmann, to drive the online sales development for its magazines, which include Marie Claire, Woman & Home and Living Etc. Houtmann starts work on July 17.

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