Bravo relaunches Player channel as Bravo 2

The main Bravo channel will move to a higher position in the entertainment category of Sky's EPG on channel 121 with Bravo +1 on channel 122. Bravo is currently broadcast on EPG channel 124, while Bravo +1 is broadcast on channel 125. 

Bravo will also launch its first nationwide marketing campaign for five years. Activity will include TV, outdoor, press and online media and will be launched alongside the new channel, focused primarily around the launch of new US import, action drama 'The Unit' on the main Bravo channel.

The marketing activity will feature the network's new channel identity and branding, with a new strapline: "Bravo - entertaining men since 1985", referring to its 21 years on air, and will be incorporated across all on-air promos and across all Bravo platforms.

Bravo's winter is set to include new acquisitions, headed up by 'The Unit', starring Dennis Haysbert, best known as President David Palmer in '24', the channel's largest secondary rights acquisition BBC drama 'Life On Mars', starring John Simm, and commissioned programming including former West Ham centre half Razor Ruddock's male life makeover series 'Football Saved my Life'.

Jonathan Webb, director of programming for Bravo, Bravo 2, Trouble and Challenge, said: "The brand update, high profile acquisitions demonstrate our heightened commitment to continue [our] evolution and provide our viewers with ever-increasing quality content."

In addition, Bravo has also commissioned a major research study by Experian's Future Foundation, using the latest research techniques to investigate and understand more deeply the psyche of today's man, the findings of which will help inform its acquisition and commissioning strategy for 2007.

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