European business people keep faith with print media

The internet is used for business news by 56% of the survey's 441,746 participants.

The survey revealed that traditional media is still far more trusted for accuracy than the internet.

When asked which source provided them with the most accurate news, 29% chose newspapers, 19% chose television, 7% chose the internet and 5% chose magazines.

However, newspapers lost readership between 2004 and 2006, while weekly and monthly magazines gained.

In 2006, 25% read a daily newspaper compared with 26.3% in 2004; 18% read a weekly title against 15.8% in 2004; and 20% read a monthly against 17.2% in 2004.

Out of the dailies, the Financial Times is read by 13.1%, against The Wall Street Journal Europe's 2.8% and the International Herald Tribune's 2.5%. The Sunday Times was the most read title in the UK, with 5.5%.

The Economist leads the weeklies with 10.5%, followed by Time with 7.7%, and Newsweek with 4.4%.

Forbes, which closed its global edition in July 2005, still secured 3% but fell from 5.5% in 2004.

Among business websites, the BBC did particularly well, receiving visits from 17.6% of those surveyed compared with 12.7% in 2004.

Rival television brand CNN increased its internet share to 9.6% from 7.2%, while FT.com rose to 9.2% from 8%.

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