Universal McCann retains £25m Autoglass media task

The company is the leading vehicle glass repair and replacement service in the UK, and part of the Belron Group, the world's largest automotive glass replacement company, which includes companies such as Carglass and AutoRestore.
 
Autoglass has more than 2,000 employees, 1,200 of whom are mobile technicians working out of 123 branches. The company serves more than 1.3m customers each year.
 
David Meliveo, head of marketing at Autoglass, said: "The media strategy evolved by Universal McCann for us over the last two years has delivered great value, helping to drive growth, attract new customers and increase brand recognition. We remain committed to supporting our brand nationally and working with UM to underpin our growth strategy for 2007 and beyond."

In September 2005, Autoglass launched a nationwide radio advertising campaign promoting Autoglass and its range of services.

Andy Jones, chief executive of Universal McCann, said: "We are delighted to be continuing to work with Autoglass having demonstrated the right combination of strategic, digital and negotiation expertise to take the company's direct-to-consumer business to the next level."

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