Brit Insurance partners Test grounds in four-year deal

by Staff Marketing 29-Nov-06

LONDON - Brit Insurance has increased its investment in English cricket by becoming the official insurance partner of its Test Match grounds.

The company, which has agreed a four-year deal, will be entitled to perimeter branding and revolving billboards at Test matches and one-day internationals.

The Test Match grounds include Headingley, Edgbaston, Old Trafford, Trent Bridge and Chester-le-Street.

Earlier this year, Brit Insurance extended its naming-rights deal for Surrey County Cricket Club's ground, the Oval, by five years (Marketing, 10 May). The firm has held the naming rights since 2004. The deal also includes the opportunity to brand the players' shirts.

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