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Content analytics: a simple guide to marketing terms for creatives

Content analytics: a simple guide to marketing terms for creatives

Matt Cooper, CEO of visual content company Visually, explains how creatives can measure the success or failure of their content on websites, social media and email marketing.

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Creatives reveal the best piece of advice they ever received

Creatives reveal the best piece of advice they ever received

Ten creatives reveal the best piece of career advice they were ever given, including "go home, you're drunk" (excellent advice).

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Time for a change? One marketer maps his journey into portfolio working

Time for a change? One marketer maps his journey into portfolio working

Crafting a portfolio career might not be as hard as you think and the opportunities offered by this increasingly popular way of working are endless, writes marketing consultant Harry Lang.

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Leadership: Be assertive, not aggressive

Leadership: Be assertive, not aggressive

Everyone must be a leader, there is no room for super-chickens, but be assertive not aggressive, says Heather Dansie, associate research director at Starcom MediaVest Group.

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How to speak the search marketing team's lingo

How to speak the search marketing team's lingo

If you're new to PPC, SEO and Google AdWords, this glossary of search marketing terms by Farah Radford, managing director of creative agency Digivita, will help you find your feet.

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The freelance life: a UX designer in London

User experience designer Barbara Somlai spoke with Brand Republic about how she made a career as a freelancer.

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Training

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Are the worlds of advertising and PR getting closer?

Are the worlds of advertising and PR getting closer?

Campaign asks four advertising and PR professionals, who have worked in both sectors during their careers, whether it has ever been easier to switch sides.

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Things we like: Metro's commuter support

Things we like: Metro's commuter support

Metro secured some major brownie points during last week's Tube strike, the first total shutdown of the London Underground in 13 years, which is estimated to have cost businesses up to £300 million.

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Work placements

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The Tumblr for adults: How Medium is trying to improve branded content

The Tumblr for adults: How Medium is trying to improve branded content

The blogging platform is already punching above its weight with tech and business influencers.

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Taylor Swift appearing in a new Keds campaign is the perfect excuse for a mini binge of Swifty ads

Taylor Swift appearing in a new Keds campaign is the perfect excuse for a mini binge of Swifty ads

All we needed was a thin excuse. Now we have one.

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