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'Learn to fail', says Lowe Profero's ECD to young female creatives

'Learn to fail', says Lowe Profero's ECD to young female creatives

Eloise Smith, Lowe Profero's executive creative director, has advised young creatives they should learn how to fail because that will prepare them for life as a creative director.

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Top marketers reveal their best and worst career advice

Top marketers reveal their best and worst career advice

Marketers from brands including Mars, Land Rover, Eurostar and top agency leaders share some of the best and worst career advice they have received over the years.

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Training

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The art of more: a strategist's manifesto

The art of more: a strategist's manifesto

Technology and economics have conspired to elevate tactics above strategy in advertising. But, on the tenth anniversary of the IPA Excellence Diploma, Nick Kendall says that the pendulum has swung too...

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IDM partners with TFM&A to bolster education programme

IDM partners with TFM&A to bolster education programme

The Institute of Direct and Digital Marketing (IDM) has announced a three-year partnership with industry show Technology for Marketing & Advertising (TFM&A).

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Work placements

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IPA ADAPT: Battlefield tactics in the war for talent

IPA ADAPT: Battlefield tactics in the war for talent

Agencies are fighting the war for talent across several fronts: recruiting a more diverse workforce; filling the skills gap, especially with tech talent; and reducing staff turnover rates. Progress depends...

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Dear ad agency CEO, please help me...

Dear ad agency CEO, please help me...

How do agency bosses respond to student pleas for advice and work placements? Jeremy Lee goes undercover to find out.

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